News & Blog

Sustainability, PR & Reducing Costs

Sustainability, PR & Reducing Costs

Today’s guests want optimum customer service coupled with maximum environmental awareness. Getting the balance right is one of the challenges hoteliers face in today’s market. Letting guests know you share their environmental concerns welcomes them into the brand and...

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Getting Around Rate Parity Agreements With OTAs

Getting Around Rate Parity Agreements With OTAs

This has been a difficult one, and more and more countries are kicking OTAs rate parity agreements into touch. For now, in the UK it seems like the independent hotelier doesn’t have the clout to utilise their own loyalty programme incentives enough to get around rate...

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Inflated Rates vs No Availability

Inflated Rates vs No Availability

The idea of increasing prices according to occupancy will be no news to you. Indeed some OTAs will penalise you with decreased visibility as a result of having repeated dates of ‘No Availability,’ so many hoteliers post massively inflated rates for dates they’re close...

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Dynamic Pricing Directly From PMS

Dynamic Pricing Directly From PMS

As technology moves forward perhaps the most surprising thing is that we don’t have more and more time to ourselves… Strategic price increases to reflect occupancy isn’t a recent advance, but now this facility is being included in some PMSs, so that rate increases are...

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Best Use of Non-Refundable Rates

Best Use of Non-Refundable Rates

First of all we need to dispel the myth of the non-refundable bargain, and replace it with the idea that making a booking which is changeable is a premium product to be charged for accordingly… Think of the airline industry… Non-refundable bookings are great, they...

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