News & Blog
Sustainability, PR & Reducing Costs
Today’s guests want optimum customer service coupled with maximum environmental awareness. Getting the balance right is one of the challenges hoteliers face in today’s market. Letting guests know you share their environmental concerns welcomes them into the brand and...
Getting Around Rate Parity Agreements With OTAs
This has been a difficult one, and more and more countries are kicking OTAs rate parity agreements into touch. For now, in the UK it seems like the independent hotelier doesn’t have the clout to utilise their own loyalty programme incentives enough to get around rate...
Inflated Rates vs No Availability
The idea of increasing prices according to occupancy will be no news to you. Indeed some OTAs will penalise you with decreased visibility as a result of having repeated dates of ‘No Availability,’ so many hoteliers post massively inflated rates for dates they’re close...
Dynamic Pricing Directly From PMS
As technology moves forward perhaps the most surprising thing is that we don’t have more and more time to ourselves… Strategic price increases to reflect occupancy isn’t a recent advance, but now this facility is being included in some PMSs, so that rate increases are...
Renegade OTAs Undercutting Your Direct Booking ‘Special Offer’ Rates
This really can be a headache. Lost revenue due to lost direct bookings, plus you’ll have other OTAs on at you to offer them the same rates available elsewhere. We’re talking rates discounted by as much as 20% compared with the correct retail rates... Add in guests...
Best Use of Non-Refundable Rates
First of all we need to dispel the myth of the non-refundable bargain, and replace it with the idea that making a booking which is changeable is a premium product to be charged for accordingly… Think of the airline industry… Non-refundable bookings are great, they...
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