Today’s guests want optimum customer service coupled with maximum environmental awareness.

Getting the balance right is one of the challenges hoteliers face in today’s market.

Letting guests know you share their environmental concerns welcomes them into the brand and makes them feel more at home, more connected…

Putting a little card on the the bed with the heading ‘A Good Night’s Sleep Needn’t Cost The Earth,’ and displaying your environmental credentials by saying ‘To minimise our impact on the environment please only leave towels and bedsheets on the floor if you’d like them to be washed’ can work wonders.

It engages the guest with the ethics of the brand whilst also reducing costs.

Such cost cutting measures can enhance the guest experience, and effective PR needn’t cost the earth!

What do you think?