As technology moves forward perhaps the most surprising thing is that we don’t have more and more time to ourselves…
Strategic price increases to reflect occupancy isn’t a recent advance, but now this facility is being included in some PMSs, so that rate increases are put into place automatically.
This is particularly useful for when a significant number of bookings are made out of hours – as availability goes down the rates go up and revenue is optimised!
Sometimes when I go to the technology shows I’m dazzled by the exhibits, but left wondering if many of them are really useful or just another thing to potentially go wrong…
Nothing wrong with having a dynamic pricing facility on your PMS.
When they get it right it’s great!